Purchasing Guides / On-brand Social Posts

On-brand Social Posts

A guide to buying an AI workflow that turns your articles, product updates and brand assets into social posts ready for review.

Yearly running cost

Assuming 2,400 posts a year

By hand
$30K / year
1,000 hours of work
Subscription
$708+ / year
This workflow
$42 – 108 / year
Machine usage only; setup, hosting and review are extra.
ContentWhich platforms?

Select all that apply.

What do you want to create?

Platform-ready formats. Review before publishing.

Publishing & scope
How do you want to publish?

Review the caption and image, then download them for your usual publishing tool. Your social accounts stay disconnected.

The post estimate covers 1 brand, 1 language and up to 2 platform formats, using 3 templates. Each request produces content for one platform. Scheduling connects 1 approved account; selecting a platform here does not grant publishing access.

No AI-generated footage, paid ads or automatic replies.

Content capabilitiesTemplates, your style, or more ways to improve?

Choose what your workflow can do. Your setup guide price updates with your selection.

What to agree with your provider

Agree the template library, reference styles and number of alternatives per request. Test the selected capabilities on your own material before accepting delivery.

Optimisation adds versions for you to compare, not guaranteed engagement. Learning from published results requires a separately agreed analytics connection.

SpeedHow soon is a draft ready?

Time from submitting your material to a finished preview, including image layout and checks. Editing and approval time are separate.

How the speed target is tested

The target should be met by at least 95% of test posts, with up to 2 in progress. Queueing and retries count. It is a target to test in your environment, not an instant-publishing promise.

Running-cost targetHow much do you want to spend per post?

Select how much you’d like your AI workflow to spend generating each post. This may affect how many steps and revisions it can run.

Cost details

Reference machine cost: $0.12 – 0.35 per request, before extra speed or cost optimisation. The baseline assumes 200 posts a month and an external text model.

Your selection is a target, not a guaranteed price. Lower targets may require extra setup work. Manual editing, platform fees and new artwork are separate; video costs need their own estimate.

Your environmentWhere do you want it to run?

Choose where your workflow runs and whether it can send your content to an external AI model.

Setup details

Your provider sets it up in a cloud account you control. Choose separately whether your text may go to an external AI service.

An AI service you approve writes and checks captions using your source text. Images are assembled in your own environment. This is the basis of the guide estimate.

A local AI model can keep content generation on your own machine. Publishing still needs an internet connection and your approval. Your provider confirms the hardware you need.

InterfaceHow do you want to use it?

Use your existing AI agent, a dedicated agent or a web page. You can choose more than one.

Anything else your provider should know?

Optional. Add your expected volume, budget and content examples. We include your selections automatically.

Common questions

When should I buy a custom workflow?

When you need your own templates, brand style, private data or connections to your existing tools. You get a workflow deployed in your environment that you can adjust over time.

When is a subscription enough?

If an existing tool already produces the content you need, a subscription may be simpler and cheaper to start. You may not need a custom workflow.

Can I ask for something not listed here?

Yes. Add your requirements to the brief, including examples of what you want. Your provider can propose an approach and agree the scope and price with you.

What will I pay after setup?

AI usage and hosting, plus any paid tools your workflow uses. Agree any ongoing maintenance or support separately with your provider.

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