Refine a fitness-platform launch offer and write its landing-page and LinkedIn copy
Project brief
Looking for a B2B marketer/copywriter to sharpen a launch offer for an early-stage fitness platform. The idea is free platform access for the first 100 personal trainers, before attracting end users and introducing paid memberships.
The work is: - Review the offer and recommend improvements. - Write the landing-page messaging and copy, with a suggested page structure. - Rewrite the existing LinkedIn outreach to introduce this offer to relevant trainers.
This is positioning and copy, not website development or sending messages. Authorized product details, website content and the current outreach will be agreed before starting. Please share startup positioning or offer-creation work. Allow five production days once materials are ready.
Deliverables & acceptance
What you'll deliver
- Offer review, landing-page copy and structure, revised LinkedIn outreach text.
What the result must meet
- The copy accurately explains eligibility and the first-100 free-access offer without invented claims.
- Landing and outreach messaging agree; the page has a clear signup next step.