Research buyer-intent keywords for behavioral-finance expert positioning
Project brief
Objective: choose one defensible positioning for a behavioral-finance expert, not redesign a website or conduct a generic SEO audit. Authorized credentials and the full seed list must be agreed first.
Research U.S. English Google demand, desktop/mobile, across behavioral finance, financial psychology, organizational decisions, expert-witness work, fiscal assessments, capital/assets/P3 and decision risk. Separate consumer, educational, institutional, legal and speaking intent; distinguish securities advice from fiscal strategy.
For each keyword record exact/variant volumes, sources/date, twelve-month trend and available year-on-year change, difficulty, advertising competition/CPC, audience, hiring likelihood, credential fit, ranking pages, intended use and priority. Use two professional databases, Keyword Planner when available. Label estimates/ranges, avoid double counting and never substitute Trends scores for counts. Review competitors and identity conflicts. Allow seven production days after materials/access.
Deliverables & acceptance
What you'll deliver
- Filterable keyword/cluster workbook with exports; positioning title, sentence, primary and 3-5 secondary terms, three services and avoided titles; one-page site map/metadata/schema guidance; 2-3-page decision memo.
What the result must meet
- Evidence supports one credible positioning; competition and commercial intent outweigh raw traffic.